Institutions that hold an authorization certificate, in their goal of attracting patients from abroad, can benefit from government incentives. DREKLAM produces the advertising, web and content expenses commonly supported under the incentive scheme through the right channels; for file and rate management it works in coordination with Via Danışmanlık.
Key incentive categories
- Advertising, promotion and marketing support: digital/traditional promotion expenses aimed at foreign markets (rates and caps are updated periodically)
- Patient travel support: airfare costs of patients brought in for treatment
- Overseas unit rent support: rent and certification costs of overseas offices/units
- Training, event participation and employment support
Why is digital agency spending critical?
Website design/maintenance, social media, search engine advertising, promotional films and content production frequently appear among incentive items. When spending is directed to target / priority countries, the support rate may increase.
Incentive-compliant production with DREKLAM
We set up campaign plans, invoiceable work items, landing pages in the target country's language and measurable ad structures. This strengthens both patient demand and file integrity.
For a detailed discussion: info@dreklam.com · dreklam.com/iletisim
Certificate before incentives
In most support programs, an authorization certificate and a proper application file are prerequisites. For this reason, digital investment should be seen not as “random advertising” but as part of a post-certificate growth plan. Via Danışmanlık clarifies rates, caps and the file timeline; DREKLAM clarifies the work items to be produced.
Which expenses fall to the digital agency?
Items such as web design and maintenance, SEO content, social media management, search engine advertising, promotional video, landing pages and translation are frequently filed. Directing spending to the target countries can positively affect the support rate; that is why language and country selection are strategic.
Measurement and reporting
Marketing KPIs matter as much as the incentive file: form submissions, WhatsApp messages, phone calls, country-based traffic. DREKLAM sets up campaigns to be measurable, so both management and the consultant look at the same numbers.
Division of work: agency + consultant
Via: application file, rates/caps, eligible expense items. DREKLAM: web, SEO, Ads, content and reports. Thanks to a shared KPI dashboard, both management and the incentive tracker look at the same metrics.
Target country selection affects both Ads cost and the support rate; language and geography strategy must be planned together.
