Türkiye stands out in global health tourism with high-quality healthcare, competitive prices and a strong physician workforce. DREKLAM as DREKLAM, we build health-tourism-specific digital infrastructure for healthcare facilities, clinics and intermediary organizations, while our sister agency Via Danışmanlık provides consulting on authorization certificates and incentive processes.
What is health tourism and who does it cover?
International health tourism covers foreigners who come to Türkiye for treatment, foreigners residing in Türkiye, and Turkish citizens living abroad. Healthcare facilities operating in this field and Group A travel agencies are required to obtain the International Health Tourism Authorization Certificate .
Why is a digital showcase critical?
International patients most often make their decision through a website, Google search and social channels. Multilingual content, physician profiles, treatment packages, an appointment/WhatsApp line and a trust-building design also align with the digital requirements of the certification process.
- Clear presentation of physician and specialty pages
- Multilingual and mobile-friendly structure
- Organic visibility in target countries through SEO
- Patient demand through Google / Meta ads
DREKLAM + Via Danışmanlık together
Via Danışmanlık on the certificate and incentive side; DREKLAM on the web, SEO and advertising side. This way, both regulatory compliance and international patient acquisition move forward in the same language. Our existing guide: How to Obtain a Health Tourism Certificate?
Who is it suitable for?
Hospitals, medical centers, private practices, oral and dental health centers, laboratories and Group A travel agencies. Contact: info@dreklam.com info@dreklam.com · dreklam.com
The rise of health tourism in Türkiye
In aesthetics, dentistry, ophthalmology, orthopedics, IVF, oncology and many more specialties, Türkiye is preferred for its short waiting times, modern equipment and experienced physicians. To make this demand sustainable, clinics need to be ready both legally and digitally. With the references it has built up over years on physician and healthcare facility websites, DREKLAM speeds up this preparation.
Patient journey: from search to appointment
A typical international patient first searches for a specialty + city or a treatment name in a search engine, then reviews the clinic website, physician résumés, price/package information and contact channels. If your site is slow, language support is weak or trust elements are missing, the patient moves on to the next candidate. That is why SEO, speed, translation quality and a clear CTA (WhatsApp, form, phone) must be designed together.
Common mistakes
- A Turkish-only, one-page business-card website
- Generic stock images with no physician information
- Exaggerated promises that conflict with the certification process
- Advertising spend without measurement
DREKLAM builds a framework that prevents these mistakes from the start, while Via Danışmanlık completes the process on the certificate and incentive side. Working together keeps “digital marketing” and “regulatory compliance” at the same table.
Why DREKLAM + Via?
Certificates and incentives alone do not bring patients; a digital showcase alone does not complete the legal groundwork. When the two teams sit at the same table, the clinic becomes both compliant and visible. Our references and existing health tourism pages show that this model works in the field.
